Founder Franchise Program

Start Your Own Mobile Dog Grooming Franchise

Looking for a great new opportunity? Mobile Dog Salon is building a tech-enabled mobile grooming franchise for groomers and owner-operators — with the van sourcing support, brand, software, marketing systems, and launch guidance to help you open with confidence.

Get Started Why Mobile Dog Salon

Licky the Chihuahua and Hattie the Chocolate Lab — Good Dogs Take Baths

Used van sourcing

~$30K

when available

Startup range

$95K–$139K

estimated total

Weekly capacity

20–25

dogs per van

Avg customer payment

~$150

service + tips

Why Choose Mobile Dog Salon?

A complete mobile grooming franchise built for real operators — not just a logo and a manual.

Profitable, Growing Industry

Pet services are among the fastest-growing sectors in the nation. Mobile grooming demand continues to rise as owners prioritize convenience.

Lower Startup Cost

A used van strategy and complete business system can reduce upfront cost compared with buying a new van and building everything yourself.

Owner-Operator Friendly

Built for groomers and entrepreneurs who want to operate locally, manage customers, and build a trusted neighborhood brand.

Comprehensive Training

Operations manuals, customer service scripts, launch checklists, and onboarding support so you are not starting from scratch.

Branding & Marketing Support

Brand license, local pages, paid ad templates, SEO structure, and lead-generation systems designed for mobile grooming.

Technology Built In

CRM, scheduling, routing, Twilio communication, analytics, and admin tools included from day one.

Proven Demand for Mobile Pet Grooming

Today's pet services industry is one of the fastest-growing sectors in the nation. More than two-thirds of American households own a pet, and owners increasingly want convenient, stress-free grooming at home.

Starting alone usually means buying a van, building a website, finding customers, handling calls and texts, creating ads, and building systems from scratch. Mobile Dog Salon gives franchisees a faster path with the business infrastructure already in place.

Learn more about becoming a franchisee today

Whether you are an experienced groomer, a grooming business owner, or a local service entrepreneur, we will help you evaluate territory fit, startup expectations, and the full franchise package.

Request Franchise Information

We'll Help You Launch and Grow

When you succeed, we succeed. Franchisees receive hands-on support across branding, training, marketing, technology, and daily operations.

Branding

Brand license, van wrap guidance, booking website, and local franchise pages.

Training

Operations training, pricing guidance, grooming workflows, and employee onboarding.

Online Lead Generation

Paid ad templates, landing pages, local SEO, and Google Business Profile guidance.

Community Outreach

Local launch marketing structure and neighborhood-focused customer acquisition.

Routing & Scheduling

Appointment scheduling, route planning, and tools to run efficient daily van routes.

Customer Retention

CRM follow-up, review requests, rebooking campaigns, and SMS reactivation workflows.

A Full Business-in-a-Box for Less Than Many New Grooming Vans

A new mobile grooming van can cost more than the entire startup package for a Mobile Dog Salon franchise. Our goal is to help qualified franchisees start with a lower upfront cost, a proven operating structure, and the technology to manage customers, appointments, employees, routes, and marketing.

The smarter path to opening

Instead of spending six figures on a new van and still having no customers or systems, franchisees launch with brand, software, CRM, communication tools, marketing systems, training, and operating procedures already built.

The Mobile Dog Salon Advantage

Sourced used grooming van options around $30,000 when available
Mobile Dog Salon brand license
Booking website and local franchise page
Admin dashboard
Employee login
CRM system
Twilio-powered SMS and call communication
Scheduling system
Routing support
Analytics dashboard
Marketing and lead-generation systems
Training and operating procedures
Launch support

Built for Groomers, Owner-Operators, and Entrepreneurs

Experienced Dog Groomers

You already know how to groom. We help with the brand, van sourcing, booking system, CRM, customer communication, scheduling, routing, marketing, and business systems.

Owner-Operators

You want to operate the business, manage customers, and build a local service brand with the support of a franchise system.

Local Service Entrepreneurs

You understand customer service, team management, and local marketing, and you want a simple, high-demand service business with recurring customer potential.

You do not need to be a software expert, marketing expert, or web developer. The Mobile Dog Salon platform and systems are included in the franchise model.

Everything You Need to Launch and Operate

Mobile Dog Salon is more than a name and logo. Franchisees receive a complete operating system designed specifically for mobile grooming.

Brand & Website

✓Mobile Dog Salon brand license
✓Local franchise location page
✓Booking website
✓Service area page structure
✓Brand assets and approved marketing language
✓Van wrap design guidance

Technology Platform

✓Admin dashboard
✓Employee login
✓CRM and customer pipeline tracking
✓Booking and appointment scheduling
✓Routing support
✓Analytics dashboard
✓Customer notes and history
✓Twilio-powered SMS and call communication

Marketing & Lead Generation

✓Local launch marketing system
✓Paid lead generation structure
✓Meta ad templates
✓Google Business Profile setup guidance
✓Local SEO page structure
✓Review request process
✓Customer follow-up automation
✓SMS reactivation campaigns

Operations & Training

✓Operations manual
✓Customer service scripts
✓Pricing guidance
✓Grooming appointment workflow
✓Route planning procedures
✓Daily van checklist
✓Cleaning and sanitation procedures
✓Hiring and employee onboarding materials
✓Launch checklist

Van Sourcing

✓Used van sourcing guidance
✓Suggested grooming van specifications
✓Vendor and inspection checklist
✓Wrap and branding guidance
✓Equipment checklist

Founder Franchise Package

Mobile Dog Salon is currently building its founder franchise program for qualified early franchisees.

Franchise + Technology Package

For franchisees who already have access to a van. Includes brand license, website setup, CRM, admin dashboard, employee login, Twilio communication setup, scheduling, routing, analytics, operating procedures, training, marketing systems, and launch support.

Most complete

Business-in-a-Box Package

For franchisees who want help sourcing a used grooming van. Includes the franchise system plus used van sourcing support, launch setup, training, and business infrastructure.

Estimated total startup range: approximately $95,000 to $139,000 depending on van availability, equipment, territory, insurance, working capital, and launch marketing. All franchise costs, fees, and obligations will be disclosed in the Franchise Disclosure Document.

Designed Around a Simple Single-Van Model

One mobile grooming van serving a local territory — manageable weekly appointment volume, repeat customers, efficient routing, and strong customer communication.

Average appointment value: approximately $130
Average customer tip: approximately $20
Total average customer payment: approximately $150
Weekly appointment capacity: approximately 20 to 25 dogs
Ramp-up period: approximately 3 months to reach a fuller schedule
Primary revenue: mobile dog grooming appointments
Additional upside: repeat customers, add-on services, rebooking, and referrals

Actual results vary by market, owner involvement, groomer availability, customer demand, ad performance, pricing, route density, and operating execution. Financial performance information, if provided, will be included in the Franchise Disclosure Document.

A Grooming Business Powered by Software

Most independent groomers struggle with missed calls, manual scheduling, and inconsistent marketing. Mobile Dog Salon gives franchisees technology from day one.

Admin Dashboard

Track bookings, customers, employees, revenue, appointments, lead sources, and key performance metrics.

Employee Login

Give groomers and staff access to the tools they need without giving away full admin control.

CRM

Manage leads, customers, appointment history, follow-up, and rebooking opportunities.

Twilio Communication

Use SMS and call workflows to confirm appointments, send reminders, and follow up after service.

Scheduling

Manage appointments, availability, and booking flow in one system.

Routing

Organize appointments geographically to reduce wasted drive time and improve daily efficiency.

Analytics

See what is working, where leads are coming from, and how the business is performing.

Local Lead Generation Built In

Franchisees receive marketing systems designed to generate leads, convert appointments, follow up with customers, and build repeat business.

Lead costs and results vary by market, advertising conditions, competition, seasonality, and execution.

Paid ad templates
Landing page structure
Local SEO support
Google Business Profile setup guidance
SMS follow-up
Missed-call follow-up
Review request workflows
Referral messaging
Rebooking campaigns
Customer win-back campaigns

Designed to Be Lender-Friendly

A practical, lower-cost franchise model with clear use of funds. Qualified franchisees may use SBA or other small business financing, subject to lender approval. Financing is not guaranteed.

Franchise fee
Used grooming van
Van wrap and branding
Grooming equipment
Insurance
Launch marketing
Initial supplies
Technology setup
Training
Working capital

You Are Not Starting From Scratch

Launch support, training, systems, and procedures designed to help you open and operate with confidence.

Franchise onboarding
Technology setup
CRM setup
Twilio setup
Booking system setup
Local page setup
Launch marketing setup
Pricing guidance
Operations training
Customer service scripts
Route planning guidance
Employee onboarding materials
First 30/60/90 day launch plan

Convenient Grooming at the Customer's Driveway

Mobile grooming solves a real problem — no shop drop-offs, long waits, or stress for pets and owners. Mobile Dog Salon brings professional care directly to the customer.

Good Dogs Take Baths.

No stressful shop drop-off
No long waiting periods
One-on-one grooming attention
Convenient driveway service
Great for busy families, senior dogs, and anxious pets
Cleaner, simpler, more personal grooming experience

Protected Local Territories

Franchisees operate in defined local territories based on ZIP codes, population, market opportunity, pet ownership density, and other local factors. Territory rights are defined in the Franchise Agreement.

• Territory size varies by market
• Additional vans may require approval
• Expansion may be based on performance

How to Get Started

Request Information

Fill out the franchise form and tell us about your market, background, and goals.

Intro Call

We review the opportunity, your target territory, startup expectations, and whether the model may be a fit.

Franchise Review

Qualified candidates receive more information about the franchise model, startup costs, systems, training, and support.

FDD Review

Qualified candidates receive the Franchise Disclosure Document before signing or paying any franchise fee.

Territory & Financing

We review territory availability, startup budget, van sourcing, and potential financing options.

Launch

Once approved, franchisees begin onboarding, technology setup, training, van preparation, marketing setup, and launch planning.

Ready to own a Mobile Dog Salon?

Request franchise information and tell us about your target market. Founder opportunities may be limited by territory availability.

Request Franchise Information

Frequently Asked Questions

Request Franchise Information

Tell us a little about yourself and your target market. A member of the Mobile Dog Salon team will follow up with more information.

This website is not an offer to sell a franchise. An offer to sell a franchise can only be made through a Franchise Disclosure Document. Franchise opportunities are subject to applicable federal and state franchise laws. Financial performance information, if provided, will be included in the Franchise Disclosure Document. Financing is not guaranteed and is subject to lender approval, borrower qualifications, SBA eligibility, and applicable requirements.